Cal Poly

Entrepreneurship for Technology Ventures

The course gives participants the opportunity to learn entrepreneurship in a hands-on, team based and fun format. The students will work in teams on a project where they will exercise the entrepreneurial process.

  • Opportunity identification
  • Creativity & the innovation process
  • Business Model Development
  • Customer development
  • Prototyping
  • Market testing
  • Validation
Students will work through the process of building a business model for a product or service that could be brought to market. The main theme of the course is a focus on growth ventures, or those that become scalable businesses. While many of the same skills can be applied to entrepreneurial small businesses, this course will allow students to exercise the analysis and executional skills required of entrepreneurs in scalable technology ventures.

In addition, students will be exposed to entrepreneurial settings including a U.S. based entrepreneurial accelerator, makerspaces, and various forms of start-up ventures. Students will have the opportunity to hear from and speak with entrepreneurs in various stages of venture creation.

Dates Program Fee Extras Location Instructor(s) Enroll
August 7 -18 $2,500,
includes housing
Silicon Valley trip Cal Poly Dr. Thomas M. Katona Click here to enroll

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Meet the Instructor

Thomas Katona received his Ph.D. and M.S. degrees from the University of California, Santa Barbara in Electrical and Computer Engineering. He holds an M.B.A. from the University of South Carolina Moore School of Business and a B.S. in Engineering Physics from Westmont College. Dr. Katona works jointly with the Orfalea College of Business, focusing on Entrepreneurship, Product Development and Commercialization, and Design Thinking. Prior to joining Cal Poly, he served in senior roles for three successive startups (SET Inc., Soraa, and NEXT Lighting), commercializing novel light emitting semiconductors and lighting systems.

For more information, read Dr. Katona's full bio here.

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San Luis Obispo, CA 93407
Phone: 805-756-2053